Subject & Label
1) Clear and no misleading subject line.
2) Place a <ADV> label at the beginning of the subject line.
Return Address
3) A valid return email address.
4) A physical address in all commercial email messages
5) Clear states your brand affiliates and sender information
Opt-out Policy
6) Provide simple method for automatic un-subscription.
7) Handle the request within 10 business days (fortunately, we handle immediately)
8) Contains English instructions (at least)
List Management & Privacy
9) No email harvester, robot, dictionary attacks, etc.
10) Don't sell your customer information to third party (and don't buy of course)
11) State your privacy policy in message (or a link in the message)
More information can be found:
IDA Singapore
Singapore Spam Control Resource Center
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